Wednesday, September 28, 2005
MKTG 467 Assignment 2
Project
You are required to analyze, improve, and test one advertisement (newspaper, radio, magazine, TV, Internet, etc). In this project you will be asked to use what you have learned in the class to provide a detailed analysis of an ad in terms of target audience, the benefits it provides and the way it works (think about an ad as a tool and describe its function). Based on your analysis suggest an improved version of the ad and test the new ad on the appropriate target customers to see if indeed it is better. Note this is a fuzzy task and the parameters are not well specified, which is true about most aspects of life. Submit a short paper (up to 10 pages) and prepare a 10-15 minute presentation for class.
Final Papers
6-8 pages total:
• 2-3 pages: Analyze company.
o What is their product?
o What kind of ads do they use?
o What kind should they use?
• 2-3 pages: Describe your project.
• 2 pages: Did it work?
o What would you change if you could make another ad?
o Recommendations for company?
Presentations
• 10-15 minutes, follow same sequence as the paper. Use of Microsoft Power point is highly preferred. Use of video and other supporting media is highly encouraged.
INSTRUCTIONS
• Hard copy only and prepared by using Spreadsheets for computation questions and word processor for Essay questions.
• The essay should be done on an individual basis. DO NOT CUT AND PASTE FROM THE INTERNET.
• The essay should be approximately 3,000 words in length. Adhere strictly to within 10% of the word limit. Marks will be deducted for failure to reach the minimum word limit, and answers exceeding the word limit will not be marked.
• The essay should be referenced and have a full bibliography attached.
• The essay will lose 1 mark for each day or part thereof it is late. Papers may be handed in early to me personally or to my box (pigeon hole) beside the lecturers’ room, before they are due.
• Essays must be word processed, in 12 point Times Roman or Arial font, with a spacing of 1.5 for the body of the text (but not footnotes), and spell-checked. The pages should be numbered.
• Due date: Presentation and Submission in Week 8 - Two weeks before the final exam.
• Late Submission: Loss of one mark for each day late.
You are required to analyze, improve, and test one advertisement (newspaper, radio, magazine, TV, Internet, etc). In this project you will be asked to use what you have learned in the class to provide a detailed analysis of an ad in terms of target audience, the benefits it provides and the way it works (think about an ad as a tool and describe its function). Based on your analysis suggest an improved version of the ad and test the new ad on the appropriate target customers to see if indeed it is better. Note this is a fuzzy task and the parameters are not well specified, which is true about most aspects of life. Submit a short paper (up to 10 pages) and prepare a 10-15 minute presentation for class.
Final Papers
6-8 pages total:
• 2-3 pages: Analyze company.
o What is their product?
o What kind of ads do they use?
o What kind should they use?
• 2-3 pages: Describe your project.
• 2 pages: Did it work?
o What would you change if you could make another ad?
o Recommendations for company?
Presentations
• 10-15 minutes, follow same sequence as the paper. Use of Microsoft Power point is highly preferred. Use of video and other supporting media is highly encouraged.
INSTRUCTIONS
• Hard copy only and prepared by using Spreadsheets for computation questions and word processor for Essay questions.
• The essay should be done on an individual basis. DO NOT CUT AND PASTE FROM THE INTERNET.
• The essay should be approximately 3,000 words in length. Adhere strictly to within 10% of the word limit. Marks will be deducted for failure to reach the minimum word limit, and answers exceeding the word limit will not be marked.
• The essay should be referenced and have a full bibliography attached.
• The essay will lose 1 mark for each day or part thereof it is late. Papers may be handed in early to me personally or to my box (pigeon hole) beside the lecturers’ room, before they are due.
• Essays must be word processed, in 12 point Times Roman or Arial font, with a spacing of 1.5 for the body of the text (but not footnotes), and spell-checked. The pages should be numbered.
• Due date: Presentation and Submission in Week 8 - Two weeks before the final exam.
• Late Submission: Loss of one mark for each day late.
# posted by Ptahhotep @ 8:09 PM 
