Sunday, September 18, 2005
MGMT 302 Assignment 2
Take the position of a consultant to Webvan. Write a memo to the CEO of Webvan, providing him with your assessment of the Webvan operations model and business model based solely on the information available in any 5 news or magazine articles obtained from the internet (These must be stated in the bibliography). Include in your assessment some analysis of the value proposition to customers as well as the value proposition to investors. (i.e., how profitable will Webvan likely be?) (Max length: 1000 words & two supporting exhibits.)
We all know that Webvan went broke. Feel free to take the position either that the business could make money (and provide the assumptions and/or analysis and/or creative ideas that support your position) or that the business is hopeless. If you take the latter position, you still need to back up your assessment with an analysis of why you concluded what you did. (i.e., what specifically are the flaws in the business model or operations assumptions?)
INSTRUCTIONS
Hard copy only and prepared by using Spreadsheets for computation questions and word processor for Essay questions.
The essay should be done on an individual basis. DO NOT CUT AND PASTE FROM THE INTERNET.
The essay should be approximately 1,000 words in length. Adhere strictly to within 10% of the word limit. Marks will be deducted for failure to reach the minimum word limit, and answers exceeding the word limit will not be marked.
The essay should be referenced and have a full bibliography attached.
The essay will lose 1 mark for each day or part thereof it is late. Papers may be handed in early to me personally or to my box (pigeon hole) beside the lecturers’ room, before they are due.
Essays must be word processed, in 12 point Times Roman or Arial font, with a spacing of 1.5 for the body of the text (but not footnotes), and spell-checked. The pages should be numbered.
Due date: Presentation and submission in Week 9 - 11th October 2005
Late Submission: Loss of one mark for each day late.
We all know that Webvan went broke. Feel free to take the position either that the business could make money (and provide the assumptions and/or analysis and/or creative ideas that support your position) or that the business is hopeless. If you take the latter position, you still need to back up your assessment with an analysis of why you concluded what you did. (i.e., what specifically are the flaws in the business model or operations assumptions?)
INSTRUCTIONS
Hard copy only and prepared by using Spreadsheets for computation questions and word processor for Essay questions.
The essay should be done on an individual basis. DO NOT CUT AND PASTE FROM THE INTERNET.
The essay should be approximately 1,000 words in length. Adhere strictly to within 10% of the word limit. Marks will be deducted for failure to reach the minimum word limit, and answers exceeding the word limit will not be marked.
The essay should be referenced and have a full bibliography attached.
The essay will lose 1 mark for each day or part thereof it is late. Papers may be handed in early to me personally or to my box (pigeon hole) beside the lecturers’ room, before they are due.
Essays must be word processed, in 12 point Times Roman or Arial font, with a spacing of 1.5 for the body of the text (but not footnotes), and spell-checked. The pages should be numbered.
Due date: Presentation and submission in Week 9 - 11th October 2005
Late Submission: Loss of one mark for each day late.
# posted by Ptahhotep @ 4:32 AM 
